Be aware that ByteDance allows marketers to focus on TikTok adverts to customers aged 13 and higher than through its promoting equipment, but these applications only clearly show audience data for buyers aged 18 and over.

Go world wide: see how Hong Kong’s existing “state of digital” compares with connectivity in other nations by looking at our flagship Digital 2024 World wide Overview Report, which includes countless slides of global digital data, and our in-depth analysis of what these figures might imply to suit your needs.

Although the evident distortions that regularly surface in X’s inferred gender data could be owing in large part to the large amount of “non-human” accounts that aspect in X’s Energetic user data (e.

For that reason, we suggest warning when comparing the social websites user values released With this yr’s studies with All those released in past years, In particular for the reason that alterations in described values often is the result of “corrections” in the resource data, together with alterations in real person behaviour.

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“Believed viewers measurement just isn't a proxy for month-to-month or day by day Lively consumers, or for engagement. Estimates aren’t designed to match population, census estimates or other resources, and could vary based on DATA KELUARAN HK components which include how many accounts throughout Meta systems anyone has, the quantity of temporary site visitors are in a particular geographic location in a provided time, and Meta user-reported demographics.”

Notice: ByteDance’s promoting assets only publish audience gender data for “woman” and “male” buyers.

However, it’s crucial to stress that these advertising arrive at figures are usually not the same as month-to-month Energetic person figures, and there might be significant distinctions among the scale of X’s ad audience and its overall active consumer base.

Notice: LinkedIn’s promoting sources only publish viewers gender data for “feminine” and “male” customers.

Nevertheless, it’s crucial to worry that these advertising and marketing achieve figures do not characterize regular monthly active person figures, and there might be meaningful dissimilarities involving the size of Snapchat’s advertisement viewers and its whole Lively user base.

These headline stats supply an incredible overview of your “state of digital” in Hong Kong, but in order to sound right of how digital tendencies and behaviours are evolving, we must dig deeper in the data.

The corporation’s on a regular basis revised figures advise that Instagram’s ad access in Hong Kong was reminiscent of forty nine.4 % of the full population Firstly from the 12 months.

Just before we get on the full report, here are some tips for further looking through, which will provide further context for our full set of Digital 2024 quantities for Hong Kong:

As being a result, our latest figure for social media marketing use may possibly look like fairly distinctive for the values that we posted in prior years.